London 2023

Where data users become data radicals.

etc.venues County Hall, London, United Kingdom | October 10 - 12

Empower a brighter data future at revAlation London 2023!

Curious to see a preview? Check out last year’s highlights video

Learn from the people using data to see things nobody else can, and get the latest insights on data-driven decision-making to power innovation.

During this 2-day conference, you’ll get the chance to connect with a diverse group of data professionals from across EMEA as you learn, grow, and share your knowledge and experience.

Please note that submissions are closed. However, if you are interested in checking for any available speaking slots, kindly contact us at

Why Attend?


Mingle with EMEA business and data professionals, as well as leading technology solution providers.


Ask questions of the leading minds in data today in breakout sessions tailored to your interests.


See how others are innovating in keynotes, breakout sessions, and roundtables.


Hear the latest in best practices and lessons learned. Learn tips from Alation customers driving meaningful change in their industries


Learn how leaders are empowering more people with data across every industry, and get advice on how to drive and scale adoption.

Who will be there?

revAlation will welcome delegates from across the EMEA region, including:

Alation Customers & Prospects

Third-Party Exhibitors

Industry Analysts & Experts

Guest Speakers

Agenda at a Glance

9:30 am - 4:00 pm Duke Suite

Unleashing the Data Heroes: Empowering The People Who Power Your Data

An innovative training course designed to equip participants with the knowledge and skills needed to establish and sustain a culture of effective data management and business buy-in.

Aaron Bradshaw
Julie Smith
Nicola Askham
4:30 pm - 6:30 pm Baron

Women in Data Panel: Grow, Empower and Learn: the connection that brings women in data together

This event is a unique chance for like-minded women to collaborate, share knowledge, and support the data community. You'll network and gain valuable takeaways from peers to enhance your success in the data world. The panel will be moderated by Julie Smith, Director of Data and Analytics at Alation, and will feature a great line of panelists. Don't miss this opportunity to connect, learn, and elevate your data journey.

Roisin McCarthy
Julie Smith
Nicola Askham
5:00 pm - 6:30 pm Knights Lounge

Welcome Reception

9:00 am - 10:00 am Knights Lounge

Registration and breakfast networking

10:00 am - 10:05 am Waterloo Suite

Welcome & Opening Remarks

10:05 am - 10:30 am Waterloo Suite

Opening Keynote: Transform your Business with Data-Driven Strategies

Satyen Sangani
10:25 am - 10:35 am Waterloo Suite

Fireside chat with Snowflake

Satyen Sangani
10:35 am - 11:20 am Waterloo Suite

Chart the future of your Data Intelligence Journey: Alation Platform Vision and Roadmap

Junaid Saiyed
Jonathan Bruce
11:20 am - 11:35 am Knights Lounge

Networking and coffee break

11:35 am - 12:15 pm Waterloo Suite

DataIQ 100 Panel: The Power of Data: Perspectives from Visionary Minds

The DataIQ 100 profiles the most important and influential people in data-driven businesses and the innovators who support them. Join us for an engaging panel discussion moderated by David Reed, Chief Knowledge Officer and Data Evangelist at DataIQ, alongside the top three most influential people in data: Sanjeevan Bala from ITV, Loretta Frank from Kellogg, and Steve Pimblett from The Very Group. Delve into the ever-evolving data landscape as they explore trust, value, and innovation. Gain insights into how these leaders harness data to drive business success while addressing challenges like democratization, governance, and trust.

David Reed
Steve Pimblett
Loretta Franks
Sanjeevan Bala
12:15 pm - 1:30 pm Knights Lounge

Networking lunch

1:30 pm - 2:15 pm Baron

Product Breakout 1: Active Data Governance at Vattenfall

In today's data-driven landscape, organizations face immense challenges in effectively managing and governing their data. In the past, data governance was positioned as defensive first to mitigate risk and often overlooked the offensive side of guiding people to the proper use of data. This breakout session explores how Vattenfall adopted a federated, people-first approach to empower data consumers to get the data they need, find the answers they seek, and move the business forward. You will learn how this approach enabled Vattenfall to establish, optimize, and innovate with data.

Sebastian Kaus
Anwesha Chaudhary
1:30 pm - 2:15 pm Duke Suite

Business Breakout 1: Trusted AI needs Trusted Data: Seizing the GenAI Opportunity

Organizations are embracing the promise of Generative AI by taking advantage of Large Language Models (LLMs) to automate and inform decision making. The companies that will win are those that are able to blend public and private data sets to build their own LLMs. In this context, trusted data becomes key. Join this session to learn why data intelligence is a key enabler for delivering on the promise of GenAI.

Alex Grima
Michael Moulsdale
1:30 pm - 2:15 pm Countess

Discovery Breakout: Alation and Anomalo: Purpose-built for the modern financial services enterprise

In an era where financial landscapes are rapidly transforming, the shift to modern solutions like Anomalo and Alation is crucial. This session dives into the unique challenges of building a modern data stack for financial services, emphasizing the sheer volumes of transactional data, intricate use cases, and mounting data quality imperatives. We’ll shine a light on just how vital data quality and governance are in driving AI/ML-driven financial decisions. Learn from industry experts Pedram Birounvand, Former Head of Data & Processes Digitization at EQT Group, Athena Sharma, UK Financial Services Lead at Artefact, and Jeremy Stanley, Founder & CTO at Anomalo. Join us to delve deeper into the indispensable role Anomalo and Alation play in addressing the intricate challenges of today’s financial realm, elevating your strategic approach.

Jeremy Stanley
Athena Sharma
Pedram Birounvand
Fergus Moroney
2:30 pm - 3:15 pm Baron

Product Breakout 2: Alation Open Data Intelligence Platform

The power of Alation lies in its open architecture. Using our Open Connector and Open Data Quality Frameworks, this approach helps to unlock a myriad of solutions. Integrations with third party tools including data classification, data access, and data quality provide the flexibility to build your best of breed data environment. Join for a deep dive session, featuring a customer speaker, as we provide a hands-on product demo.

Mark Semenenko
Diby Malakar
2:30 pm - 3:15 pm Duke Suite

Business Breakout 2: How to assess your organization's Data Maturity

Building data intelligence comes requires not only the right technology solution, but critically, the right people and process solutions as well. This breakout will provide an overview of how to assess, and grow, your organization's data maturity.

Nick Duce
Jade Jones
3:15 pm - 3:45 pm Knights Lounge

Networking and coffee break

3:45 pm - 4:30 pm Baron

Product Breakout 3: Alation Cloud Service: Customer insights and best practices

Join this session to learn how customers leverage Alation Cloud Service's cloud-native capabilities to gain efficiency. Hear customer insights about faster time to value and best practices for moving from their on-premises instances to Alation Cloud Service. Discover how a customer is driving innovation while at the same time removing administrative overhead.

Diby Malakar
3:45 pm - 4:30 pm Duke Suite

Business Breakout 3: Calculating the Business Value of Data Intelligence

To secure budget and show success, data leaders must be able to articulate the business value of their initiatives. In this session, we will share Alation's business value framework that includes ready-to-use formulas you can implement to calculate the business value of a data catalog, and case studies demonstrate how data leaders have used this framework to secure executive buy-in.

Simon Graves
Nick Duce
3:45 pm - 4:30 pm Countess

Discovery Breakout: Choosing the Right Catalog: Considerations to make for Long Term Success

Discover key insights and strategies from recent customer experiences in our fireside chat-style session. We'll tackle vital topics including the evaluation process, success criteria, stakeholder buy-in, building a strong business case, and handling unexpected challenges. Join us for actionable insights to make informed decisions for long-term success.

Liza Branella Liza Branella
Tom Truman
4:45 pm - 5:30 pm Baron

Product Breakout 4: Exploring Data Products: A Collaborative Alation Session

Data product strategy relies on the exchange of data between those who manage it and those who need it. Most businesses use a data catalog as the collaborative hub where this exchange takes place. By treating data as a tangible asset — and reconsidering how data is found and used — organizations can truly realize its value.This will be an interactive session, and so come prepared to discuss topics including: 1. Does your company utilize 'Data Products' today? Are they integrated into Alation? 2. Explore the role and significance of 'Data Products' within your organization. 3. Share your experience with the Alation object used to capture 'Data Products' and explain your choice. 4. Discuss the essential features required for an effective Data Product in your Data Catalog.

Andi Dagostino
4:45 pm - 5:30 pm Duke Suite

Business Breakout 4: Planet Governance: The Natural History of Getting Data Governance Done

Why is data governance so difficult? On the governance journey, we face internal obstacles like bias, uncertainty, and social pressures. How can data leaders channel natural instincts... to support data governance, rather than obstruct it? Join us to learn how you can craft a data governance plan that puts people first. This will be an informative, enjoyable, interactive session. And leave with tips and tricks to make YOUR data governance initiatives successful!

Julie Smith
Nicola Askham
4:45 pm - 5:30 pm Countess

Discovery Breakout

Details coming soon.

5:30 pm - 7:00 pm Knights Lounge

Networking reception

8:00 am - 9:00 am Knights Lounge

Registration and breakfast networking

9:00 am - 9:45 pm Baron

Product Breakout 5: Leveraging Alation REST API as part of Data Mesh implementation at Allegro

Allegro are in a process of transition from a situation where the responsibility for data lies with several data engineering teams to a Data Mesh setup where hundreds of software engineering teams maintain data products. The presentation will focus on how the Alation API is leveraged to scale our data landscape, and how it is used to manage the data catalogue content (MDE), enrich table data as well as maintain documentation. As part of democratising the responsibility for maintaining documentation, they'll demo how a github action can be used to convert existing github docs to fully formatted Alation articles, that are available to all data consumers: analysts, product managers and product owners as well as developers.

Magda Bartodziej
Marcin Cinciała
9:00 am - 9:45 am Duke Suite

Business Breakout 5: Case Study - An integrated Data Catalog and Data Quality solution

Learn how Silicon Labs have started down the path to delivering transparency around E2E data flows and data quality enabling trust in critical business data.

Sara Wung Sung
Rob Ball
10:00 am - 10:45 am Baron

Product Breakout 6: Alation Analytics

Details Coming Soon

10:00 am - 10:45 am Duke Suite

Business Breakout 6: The value of the Alation Data Catalog in a decentralized company with an eco-system of technologies

The transport industry is undergoing the largest transformation seen since the introduction of the combustion engine. Propelled by technology, disruptive products, services and business models are changing the landscape forever. For companies with a rich heritage, currently amongst the market leaders, transformation is a must. In this talk, I will present my view on how a company like Scania can leverage the culture which brought us to where we are today in the needed transformation from a truck OEM to a transport solution provider. In short, the strategy is to delegate mandate close to the action and know-how, while keeping governance centralized for holistic aspects. Here, a data catalogue is key.

Tomas Dersjö
10:45 am - 11:15 am Knights Lounge

Networking and coffee break

11:15 am - 11:45 am Waterloo Suite

Closing Keynote: Why most digital transformations fail – and what you can do about it!

The human element in digital transformation is critical. However, evolutionarily, resisting change can be a good thing. It ensures that we keep in our known physical and social realms and stops us from doing things that risk our social bonds or status. Ancient regions of our brains control our unwillingness to change and “we often have little choice but to follow the affective dictates that they provide”. Jon Eklöf is the Chief Data and Analytics Officer of GKN Aerospace Engines. In parallel he researches digital transformation. His research resides at the intersection of general management and computer science.

Jon Eklöf
11:45 am - 12:15 pm Waterloo Suite

Data Radical Awards

Join us in celebrating Alation customers that are leading the charge in driving data culture. Named after the company’s podcast, “Data Radicals” these three awards recognize the companies and individuals leading the charge in transforming their organizations with data.

David Chao
12:15 pm - 1:30 pm Knights Lounge

Networking lunch

Pre-Conference Training

“Unleashing the Data Heroes: Empowering The People Who Power Your Data” is an innovative training course designed to equip participants with the knowledge and skills needed to establish and sustain a culture of effective data management and business buy-in. Throughout the course, participants will:

  • Delve into key concepts and best practices related to people-centric data governance.
  • Explore the critical role of individuals as data custodians, advocates, and decision-makers.
  • Learn how to foster a sense of ownership and accountability for data across all levels of the organisation.


revAlation is a great opportunity for you to network with your peers. The program  will include dedicated networking time for you to meet with new and existing connections from across the Alation community.

Women In Data Panel

This event is a unique chance for like-minded women to collaborate, share knowledge, and support the data community. You’ll network and gain valuable takeaways from peers to enhance your success in the data world. The panel will be moderated by Julie Smith, Director of Data and Analytics at Alation, and will feature a great line of panelists. Don’t miss this opportunity to connect, learn, and elevate your data journey.

Featured Speakers

Satyen Sangani

CEO & Co-founder, Alation

David Chao

CMO, Alation

Jonathan Bruce

VP of Product Management, Alation

Sanjeevan Bala- sqr

Sanjeevan Bala

Group Chief Data and AI Officer, ITV

Loretta Franks

Chief Data & Analytics Officer, Kellogg Company

Steve Pimblett

Chief Data Officer, The Very Group

David Reed

Chief Knowledge Officer, DataIQ

Nicola Askham

The Data Governance Coach

Jon Eklöf

Chief Data Officer, GKN Aerospace Engines

Additional guest and customer speakers coming soon!

Our Sponsors


Want to Sponsor?

Do you want to sponsor this year? Click here to learn more.

Have more questions? Reach out to us at

Data Radicals Awards - Call For Nominations

Data Radicals Awards celebrate Alation customers that are leading the charge in driving data culture. The prestigious awards, named after the company’s podcast, “Data Radicals” recognize the companies and individuals leading the charge in transforming their organizations – and the world – with data. 

Award nominations are now closed. We look forward to announcing the winners on October 12 during our closing plenary session.

Data Radical

Data Radical

The Data Radical Award is the pinnacle of achievement in the data space, a prestigious recognition that sets the standard for excellence in the industry. With this award, we honor the visionaries, the innovators, and the trailblazers who have transformed the data landscape and paved the way to empower a brighter data future.

Culture Creator

Culture Creator

Celebrates the customer that most clearly recognizes that connecting people with data starts with a strong data culture.

Governance Groundbreaker

Governance Groundbreaker

Recognizes an individual’s exceptional work in data governance.

If there are any immediate questions, please email us at

Hotel Recommendations

Explore our curated list of recommended hotels, situated near the event venue. 

London Marriott Hotel County Hall – 1 min walk to venue

Premier Inn London County Hall – 3 min walk to venue

Park Plaza Westminster Bridge London – 5 min walk to venue

Premier Inn London Waterloo Westminster Bridge – 5 min walk to venue

Park Plaza County Hall London – 6 min walk to venue

Please note that hotel prices tend to surge during this period, and so we highly encourage early planning to avoid peak season rates.


With two days of keynotes, networking, and breakout sessions featuring experts and thought leaders from around the world, revAlation 2023 is focused on the future of data intelligence. It’s the destination for: 

  • Ideas, best practices, and hard-won tips on building a data culture that propels your business forward. 
  • Ways to empower everyone — from those beginning their journey to experts — with data that drives strategic decision-making.

We’ll also celebrate our community with two evening receptions!

The conference is planned to be an in-person event.

We will be providing breakfast, lunch, snacks, and evening receptions. If you have any specific dietary requirements please do ensure that you let our team know.

Business Casual

This event is open to the Alation community and users and any other companies looking to learn more about Alation.

FREE. We want to encourage as much attendance as possible, so this year there is no registration cost to attendees for the full day, main event. There is an optional Data Governance Certification taking place on Day 1 – stay tuned for more information.

For assistance, please contact our marketing team at